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Don’t Be a Technologically Backward Business

By Jake Martin

3 min read

The modern demands of running the tech side of your business can range from a walk in the park to downright complex.

With innovation in business technology moving at a breakneck pace, it can be easy to feel like you’re being left behind. Domain registration, cloud tools, website administration, CYOD, CRM, PCaaS – what does it all mean?

To complicate matters, what were once tried-and-true practices may now see you losing valuable time or productivity. Here’s how you can ensure your business not only keeps pace with modern technology, but also runs more efficiently and productively.

Make your presence felt

Developing an online presence extends way beyond building a simple, informative website. With the addition of image galleries, videos, a blog or even staff profiles, you can create a reliable source of all information on your business.

Alternatively, with e-commerce tools, you can create an online shop for customers to browse your products, then order and pay directly. It’s a simple way to offer greater flexibility for the people who count.

Remember: a website is never finished. It’s always a work in progress. Make sure you update it every now and then.

Social media presence

Social media platforms, such as Facebook and Twitter, can be a powerful tool for reaching new customers and engage with existing clients in a casual and effective way.

A social media presence will allow you to communicate directly with your customers in a fast and friendly manner. You can build your online reputation by producing informative content, entertain and engage customers and get news out swiftly.

When using social media, choose the appropriate platform to maximise your message. Facebook is great to reach an audience who will share and comment on your posts.

Instagram and Pinterest are great for visually based content, such as photos and video. Twitter is great for short news-style updates that link to other online content.

Reach for the clouds

Rather than keeping and managing company records on a local computer, many businesses now have improved processes and productivity via a cloud service, such as online accounting software, QuickBooks Online.

A cloud solution can be great for storing and managing data, such as customer records or sales. It’s also the ideal place to manage in-house tasks, such as employee records and sales.

Cloud data and tools can also be made accessible via mobile devices, giving management and employees greater flexibility to conduct business anywhere they need.

Achieve freedom with online tools

Another advantage of taking your business online is the ability to manage office procedures more effectively – saving you and your customers’ time.

For example, online accounting software, such as QuickBooks Online, allows you to send and receive bill payments, issue invoices and automate your payroll. This kind of automation can also avoid spreadsheet mistakes that can occur during manual data entry.

With a little set-up and only a minimal amount of training, you could be spending more time with your clients and less time crunching numbers.

Go mobile

Many businesses are also taking advantage of the growing array of management tools available on mobile devices.

You’ll now find mobile apps for project management such as Trello; staff communication such as Slack; expense management such as QuickBooks Online; and customer and sales tracking such as SalesForce Mobile.

With the appropriate suite of mobile apps, every member of your team can improve their productivity, and save time and money.

With a few digital steps forward, you can take a giant leap into the future and ensure your business stays technologically relevant for years to come.

To view more articles related to Small Business Owners, visit here.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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