What is Black Friday and Cyber Monday?
Black Friday is the name given to the shopping day that occurs after American Thanksgiving, which always happens on the third Thursday in November. It has traditionally been the biggest shopping day of the year for many US businesses, as it’s a federal holiday (as part of a four-day weekend), and many people begin their holiday shopping on that date. This year, it will take place on Friday, November 29.
Today, the word “black” refers to retailers going from “in the red” to “in the black” as they begin to turn a profit. While Black Friday represents the start of the US holiday shopping season, CNET reports that in 2018, Cyber Monday generated $7.9 billion US in sales—beating the record-breaking 2018 Black Friday, which reached $6.2 billion US.
This trend is due, in part, to the rapid growth of ecommerce in recent years. Many businesses, therefore, save their biggest online sales offers for Cyber Monday. This year, it will occur on December 2, the first Monday after American Thanksgiving.
Australians already plan to spend $375 per person—both online and in brick-and-mortar stores this Black Friday alone. Additionally, the average Australian Black Friday shopper tends to buy an average of four products.
You can find an overview of Black Friday customer insights below, which was produced in 2018.