You may have realised that social media can be a great networking tool, but did you also know it can raise awareness and drive registrations for your next business event? Each social media platform is different, but every single one can help drive results – you just need to adjust your strategy accordingly. Here are five tips for using social media to generate buzz for your next business event.
1 Start early
In order to create excitement for your event, you need to start prepping your audience early. If you haven’t been very active leading up to the launch of your event, you may find that when you post new content, you only hear the sound of crickets.
So now’s the time to start refreshing your social media channels. Update your banners, your contact details and start posting regularly. You’ll want to have an engaged audience who’s ready and waiting for your event announcement.
2 Create eye-catching content
Once you’ve locked in all the details of your event, it’s time to create eye-catching content that can be shared on every platform.
Find out what the ideal sizes and formats are for each platform, including Facebook and Facebook Stories, Instagram and Instagram Stories, LinkedIn, Twitter and YouTube. Create a variety of assets, from imagery to videos and text to accompany each one.
3 Generate buzz
Before your event registration is open or tickets go on sale, start to generate interest in your event by dropping hints. Let your audience know that something exciting is coming – but you don’t need to give specifics.
Create a countdown or encourage people to join your newsletter or follow your channels to get the news first. You’ll be amazed at how curiosity and intrigue can work wonders in generating buzz – it will get people talking about you before you’ve even officially announced the news.
4 Use a hashtag
Not only can a hashtag make your content more shareable, but it can also help you track your overall results. You can use your hashtag across every social media platform and encourage attendees to use it whenever they’re talking about your event. Just make sure your hashtag is short, simple and easy to read.
5 Go outside the box
You don’t just have to post content on your social media channels in order to generate interest. You could also use paid advertising to reach a wider audience or you could team up with influencers who can get your message out to more people.
And while it’s great to plan your social content in advance, don’t forget to make the most of live videos and content in the lead up to and on the day of your event.