In recent years, social media marketing has skyrocketed to be one of the most popular forms of promotion. Small businesses across the globe have turned their marketing efforts towards digital platforms, like Facebook, YouTube and Instagram. If you’re looking to grow your business and find new customers online, here are 10 things you need to know about social media marketing.
1 Create quality content
Now, more than ever, it’s important to make sure your content stands out. No matter what platform you choose to focus on, it’s important to make sure every aspect of your content is quality, including your imagery, videos and even your written captions.
2 Post consistently
Almost every social media platform rewards consistency. When you’re trying to build and grow your social media following, you need to post quality content regularly. Update your social media platforms often – at least once a day if you can.
3 Choose a specific audience
You can’t reach everyone but you can find your audience online. When you’re doing targeted campaigns across platforms like Facebook, it pays to be specific about the people you want to reach. How old are they? Where do they live? What are their interests? Sometimes it pays to go narrow in order to find the right people for your product or brand.
4 Have a clear objective
It’s great to have killer content but you need to also have a clear call to action. What do you want viewers or readers to do when they see your content? Decide whether you want them to interact with the post itself (like, comment or share), click through to your website, visit a shopping page or sign up to your email list.
5 Know how to measure
Like most forms of marketing, it’s important to know how to measure your social media activity. Before you sign off on a campaign, decide how you will measure the results. This will be largely dependent on your objectives, but could be anything, from reach to engagement or clicks to your website.
1 Don’t over do it
Not only can posting too much, too quickly, rub your audience up the wrong way, but there can be penalties for social media accounts who post, what’s considered to be, spammy content. Keep your enthusiasm in check and post regularly but not constantly. And try to keep your content fresh.
2 Don’t ignore your customers
Interacting on social media is a two-way street. You want people to interact with your content, but you also need to interact with your customers. Reply to comments, thank people for sharing your content and answer any questions. In the same way, if people leave a review on your page, reply and thank them for taking the time.
3 Don’t go off brand
Even though social media is a more relaxed way of communicating, you still need to make sure you stay on brand. If multiple people are using your social media platforms, it could be worthwhile setting up some brand tone and voice guidelines to ensure your posts remain consistent.
4 Don’t ignore spell check
Your content, whether it’s a video or a small caption, is a reflection of you and your brand. Make sure you always use spell check and even get a second pair of eyes to check your posts before you send them live. A spelling mistake or broken link could yield poor results for your campaign.
5 Don’t always go for reach
While there is a time and place to try and reach as many people as possible, social media is becoming more and more centred around engagement. Look and see what content your audience is most engaged with, not just how many people you reached. It’s more important to have a core group of people who love your content, than a high number of ‘fans’ who are passive.