Are you an accounting or bookkeeping pro in need of effective ways to increase your client base? Or, do you want to replace some of your lost accounting clients or ditch old marketing techniques for new channels to build a steady pipeline of clients? Implementing proactive strategies and investing resources in technology and marketing turns prospects into clients. Whether you are building a new accounting business or growing your existing firm, finding new clients is crucial to your business’s success.
But before you learn how to find clients for your accounting or bookkeeping firm, first identify your target audience. Start by answering a few questions to find your ideal clients and jobs that suit you:
- How much time do your clients spend managing their payroll and books?
- Which clients are likely to return?
- How profitable are your customers?
- How much revenue do your clients generate?
Once you focus on a specific type of client, proceed to implement your marketing ideas to reach out to potential new ones.