After spending over 12 years in the external audit industry , Tish Bhagwandeen transitioned her career to corporate where she took on the role as a Chief Financial Officer (CFO) for a tech start-up.
“After spending some time in this role it became apparent that there was a gap in the market in terms of accounting advisory services that were available to small businesses,” Tish says.
As a chartered accountant with an extensive audit background, Tish knew she had the ability to improve the accounting advisory being offered to businesses. With this in mind, she established Infinance Solutions.
“The initial focus of Infinance solutions was to offer CFO advisory services. This evolved very quickly when clients started approaching me to assist with their bookkeeping, BAS and taxation needs. I realised that by centralising these services, there was an efficiency to be achieved for my clients,” Tish says.
Three and a half years on, Tish has now expanded Infinance Solutions with the help of the QuickBooks platform including QuickBooks Online Accountant (QBOA) and QuickBooks Tax powered by LodgeiT. To learn more, Meagan Wood from the Advisor Marketing team at QuickBooks, spoke to Tish about what made her choose QuickBooks when setting up her practice, her favourite tips when using the QuickBooks platform and how it has given her a competitive edge in the industry.
When did you start using QuickBooks Online?
Tish Bhagwandeen: I was in the process of researching various software solutions. Coincidently at the same time I onboarded a client who was using QuickBooks. I was familiar with QuickBooks from my time spent working in the US, so implementing the software within my own practice seemed like a natural transition. I also found that there was a synergy to be achieved between myself and my clients if we were using the same software.
What was your business need when you were looking for accounting software?
Tish Bhagwandeen: I myself was still very much in the start-up phase of my own business. It was essential for me to work with a software provider that could support me in my personal journey of developing my business. Through my research of the product, it became increasingly apparent that QuickBooks was going to be the right solution for my business.
What factors have influenced your choice of using QuickBooks Online?
Tish Bhagwandeen: The overarching factors were the seamless and easy to use interface coupled with the fantastic product support. QuickBooks Online has built in shortcuts which I can’t get from other providers. On a micro level, you are probably saving 2 or 3 minutes per task, which might seem insignificant on its own. However throughout the day this can easily translate into a few hours. This combined with the unparalleled product support for both clients and accountants is what makes QuickBooks a stellar product.
You mentioned that you also use QuickBooks Tax. How has your experience been?
Tish Bhagwandeen: I've been using QuickBooks Tax since its launch. It was during the formative stages when I initially started offering taxation services. I was looking for a solution that could seamlessly integrate into my business. The timing seemed very serendipitous. The QuickBooks team was very proactive and approached me to try their new product. I immediately recognised the efficiencies I could achieve and I appreciated not having to spend time doing extensive due diligence to find a tax solution that was secure and agnostic. QuickBooks had done the work for me.
What is the benefit of having an agnostic product like QuickBooks Tax?
Tish Bhagwandeen: Whilst QuickBooks Online is my preference, I don't impose this choice on my clients when they’re looking for accounting software. I like to provide all options available and request that they do some research. I'll then assist with any queries they may have. At the end of the day, I want clients to take accountability for the software solution they would like to implement. The fact that QuickBooks Tax imports data from a range of accounting platforms, means that I don't have to push my clients towards a solution that only suits my business. This helps me stay client centric.