Tax time is typically the busiest time of the year for accountants and bookkeepers, with many firms needing accountants to work 9-10 hours a day, 5-7 days a week. With the Australian Taxation Office (ATO) accepting tax returns starting 1 July, with a deadline for filing on 31 October, the busy season is usually just that – busy.
Naturally, during this period you're probably more concerned with handling your current clientele than you are with acquiring new tax clients. However, this is also the peak period in the year where businesses and people are actively looking for your services. This is the perfect time to generate new tax and bookkeeping clients. Who knows, these clients may be looking for other services as well.
Here is a crash course on how you can find and convert new clients during tax time.