It’s not just about making a sale, creating deals, or churning a profit in my journey as an entrepreneur. I want to create a major impact and change by being in divine service to my customers. What motivates them? Why do they choose to start their day with you on Instagram? What do they want more of in your business? If you take the time to listen, the rewards will be exponential.
I’m the founder of Tai Life Media, LLC, and Morning Mindset – an extension of Tai Life Media – and BROWN GIRL jane. When I’m not planning and strategising for new products, retreats, or events, I’m hosting conversations directly with my consumers and weaving my way in and out of market research surveys to get to know them on an intimate level. The holidays are an important time for me to put that marketing research to good use.
My customers (or tribe, as I like to call them) are still my primary focus. Developing a relationship with your consumer and getting to know them is vital to understanding their needs and spending.
You need to get to know your customers like you know your best friend. One way of getting closer to customers is through engaging in customer feedback. For example, by learning our customer needs and spending, my team and I decided to add a subscription plan. We then saw an incredible return rate for our customers. If you are not engaging with your customers daily, you’re missing out on a huge opportunity.