Some of the biggest names in business were born in basements. Amazon, Microsoft, and Google famously launched from home garages. Even Intuit originated at Scott Cook’s kitchen table.
Starting a business at home certainly isn’t a new concept, but it is skyrocketing in popularity. This is thanks in part to the economic effects of the COVID-19 pandemic. Lockdown protocols have meant spending more time at home than ever before, and mass business closures have left a lot of employees looking for extra income.
The result was a surge of home-based, online businesses. You know what they say: “When the going gets tough, the tough get going.” According to a 2020 QuickBooks survey, 28% of those who already planned to start a business say COVID-19 accelerated their plans. Another 42% of those who started a new business or planned to start a business said they were finally taking their side gig full-time.
But here’s the best part: these new business owners feel overwhelmingly optimistic about their future prospects; 72% of new business owners are optimistic about their success in 2021 and beyond.
Starting a new business can be daunting, but it becomes less so when you can do it from the comfort of your own home (or garage). However, there are some pros and cons to consider before you dive in.
Pros and cons of starting a business at home
Starting your own business from home comes with lots of perks:
- Low overhead costs mean you can get your business off the ground for less. You can avoid overhead costs like rent for commercial office space, phone systems and other vital services by making use of the space and services you already have.
- Being your own boss means you make your own hours. You can put in the work when you feel most motivated and inspired.
- Eliminating a commute allows you to trade the time you would normally be stuck in traffic for more productive minutes.
- Taking advantage of home office tax deductions can save you money and maximise your tax returns. These deductions are only available to businesses that operate from home.
There are some disadvantages to working from home you may also want to consider:
- The line between “work” and “life” can become blurry over time. When you live and work in the same space, it can be difficult to differentiate between the two.
- If you live in a residential area, your neighbours might not appreciate your entrepreneurial spirit. If clients will be coming to your house or you’re going to operate loud machinery, it may cause a rift in the neighbourhood.
- Your home might not be the ideal space to operate your business. You’re limited to the space you have, and working from the garage can get old quickly.
Before you get started
If the pros outweigh the cons and you’re ready to take the home-based business leap, there are a few things to think about before you get started.
1. Identify your business plan
If you’re reading this article, you probably already have a home-based business idea. You took a look at your passions, your hobbies and your unique skill set, and you said, “I can sell this.” You’re off to a great start! But when it comes to starting a great business, you need more than just a business idea.
Nearly 70% of seasoned business owners recommend writing a business plan before you start a business—and home-based businesses are no exception. A business plan clearly communicates what you’re going to do and how you’re going to do it. More importantly, it answers the question, “Can this business realistically be conducted from home?” Selling digital art online can easily be done from a home office, but a catering business can quickly outgrow your home kitchen. A business plan serves as your roadmap for growth. If you’re not sure where to start, a business plan template can take you through it step by step.
2. Do your research
No matter what you’re selling, you’re going to have some competition. Identifying and analysing your competitors gives you valuable industry insight and helps you build better business strategies. You should know what they’re selling, how they’re selling it, and who they’re selling it to. The “who” part is important: they’re your target market. Understanding your target market helps you build effective marketing strategies and attract more customers. Social media is a good place to start your analysis. Check out what your competitors are posting and how their customer base reacts to it. Conducting this research early on will help you build your business plan.
3. Think about funding
It’s possible to start a business with no money, but almost every new business comes with some amount of startup costs. Registering your new business, applying for business permits and purchasing equipment or software all come at a cost. It’s a good idea to calculate your startup costs before you start and consider how you might fund them. If your costs are low, you might be able to pay out of pocket. If you need additional funding to get your business up and running, there are a few options to think about. Crowdfunding, appealing to angel investors or applying for small business loans are common ways to secure funding. If you’re not ready to take the financial leap, working part-time or focusing on your new business during evenings and weekends can bring in some income while you get on your feet.
Set up for success
You’ve written your business plan, conducted a competitive analysis, identified your target market, and calculated your startup costs. Now it’s time to hit the ground running. If your life was a sitcom, this is the part where you might say something like, “It’s really happening!” Here are a few steps you can take to build a successful home-based business.
1. Dedicate space for work
Your kitchen table works as a desk for a short time. If you’re serious about your business and want to maximise productivity (and save your lower back), you’ll need a more permanent space to work. Plus, separating your workspace from your living space can keep the line between work and life clearer. For some, that might mean your home office ends up in the garage or the basement. If that’s the case, you’re in good company. Remember, Jeff Bezos and Bill Gates both started their multi-billion-dollar businesses in garages.
2. Get a business bank account
Good financial recordkeeping is key to starting a successful business. Opening a business bank account is an easy way to track and record business expenses. Keeping expenses separate from personal finances protects your personal assets. It can also help you take full advantage of tax deductions and credits available to small business owners. But it’s not just a good idea. If you decide to register your business as a partnership, company or trust, you’re required to have a separate bank account for your business.
3. Put financial systems in place
More than 60% of experienced business owners say the first thing you should get help with when starting a new business is setting up your financial systems correctly. According to the QuickBooks survey, these business owners wish they’d invested in things like expense tracking and invoicing sooner. Learn from their mistakes. Now is the time to invest in financial bookkeeping or accounting software for your business or recruit the help of an expert (like a bookkeeper or accountant).
Make it official
Now that you’ve made space for your business in your home and opened your bank account, it’s time to officially bring your business to life. This is the not-so-fun and kind-of-daunting part. There are a few things you need to do to comply with legal requirements and tax laws. It’s a good idea to enlist the help of an expert as you prepare to tackle these steps. Information from business.gov.au is always free.
1. Check local zoning laws
In some residential areas, local zoning laws prohibit all types of businesses. Residential zoning laws often allow small, home-based businesses to operate as long as the home is primarily a residence and business activities won’t negatively impact neighbours. It’s a good idea to check your local ordinances before you launch, just in case. And if you’re renting, you’ll want to read your lease agreement. Your landlord might not support your pet sitting business.
Additionally, your business may need permits to operate. Some cities require a home occupation permit to operate a business from your home. Others require a sign permit if you choose to display a sign in your yard or in your house. If you plan on renovating your home to accommodate your business, you might need a building permit.
Depending on the type of business you open, you may need additional permits. For example, if you’re planning to open an in-home childcare centre, you’ll need a working with children check and a current first-aid certificate.
Here’s the fun part: you might not be able to obtain all the permits you need in one place (or even know where to start). The Australian Business Licence and Information Service (ABLIS) can help—or, at the very least, point you in the right direction.
2. Register your business
If you’re planning to operate as “self-employed”, you’re not required to register your business. But you run the risk of missing out on tax benefits and personal liability protection if you don’t. If you decide to register as self-employed (or as a “sole trader”), you’ll report your business income on your personal tax return. Sole traders enjoy some of the lowest tax rates but, because you and your business are the same entity, you can be held personally liable for business debts. As always, there are pros and cons for every business registration. Choosing how to register your business can be tricky, but the SBAA can help you choose the right business structure and register correctly.
Outside of registering your business, you might also need to apply for a business licence. A business licence gives you permission to conduct business. If you’re operating as a sole trader, you might not need a business licence, but it’s always a good idea to double-check. If you’re going to collect GST, you’ll need to register. Get more information from ABLIS.
Finally, you’ll want to apply for an Australian Business Number (ABN). This number is assigned by the ATO to identify your business. Applying for an ABN is fast and free, though not everyone needs one.
3. Invest in business insurance
It’s a good idea for any small business to think about public liability insurance. This type of business insurance policy protects you if someone makes a claim against your business for injury or property damage. It also protects you if you accidentally damage someone else’s property. For example, if you start a housecleaning business and accidentally break something, you’re covered.
You might need to reassess your homeowners insurance as well. Your policy might not cover the costs related to operating a home-based business. If something happens to your home, you’ll want to make sure you can recover the losses from your business as well.
Go big and go home
Today, starting a business at home goes far beyond dog walking. E-commerce sites like Etsy, eBay and Amazon make it easy for any business to sell products online without building a website. Innovative apps and tools make it possible to manage growing teams from afar.
There may come a time when it makes sense for you and your business to expand into a physical location or commercial workspace. For now, starting a business at home is a smart way to test the waters, maximise your productivity and chase your passion.
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