As a tradie with a young business, the marketing budget can be tight. However, self-promotion is a crucial part of building a sustainable client base. The good news is, good marketing doesn’t always have to send you broke. Here are five budget-friendly ways to take your marketing skills to the next level.
1. Create a website
A professional-looking, easy-to-use website that tells people about your services is the number one place to start if you want to attract new customers. While you might be thinking this will cost big bucks, you can create a decent website for nought with platforms such as WordPress. They offer free design templates and often also a good selection of graphics and stock images.
2. Set up online listings
When people are looking for tradies these days, it’s often done with a quick Google search. So, you want your name to appear in the results. Make sure you’re listed on Google’s own business directory, Google My Business. Just complete all the details on your profile and your business will come up (including map and reviews) when someone looks for a tradie with your skills in your area. Other business directories worth getting listed on include Bing Places for Business, Yelp, Yellow Pages, True Local and Hotfrog. The more, the better.
3. Get social
Social media is an effective way to let people know about your services and to engage customers. If you haven’t set up a Facebook business page, you should get onto it. Make sure you’ve filled it out thoroughly, so people know what they’re looking at. This includes adding your contact details, a description of your services, plus a good quality image or logo as your profile picture. Unsure what to post? Share pics of completed jobs, tips to help customers, how-to videos, work progress updates, or relevant memes. Already using Facebook? Consider expanding your social presence to Instagram or Pinterest.
4. Word-of-mouth marketing
In the tradie game, recommendations and referrals are vital to keeping that job book full. If the quality of your work is good and your service is friendly and reliable, word-of-mouth referrals should come knocking on your door in no time. Also, don’t be afraid to give things a boost by handing out business cards and asking people to spread the word to friends and family. As well as getting people talking, ask them to write testimonials for your website and review you online. You can easily add the request into your email signature, your invoice, or send a polite post-job email.
5. Start a blog
Showing your expertise off on a blog is a great way to win and retain clients. However, it does require a bit of time and effort. Do some keyword research to find out what people are searching for and write about the topics you know. By sharing your blog posts on your website and social media accounts, you can increase your chances of reaching potential clients.