Intuit for Education Expands to UK, Bringing Financial Literacy Programme to Grow Students' Confidence in Money Management and Entrepreneurship

London, UK - 21 April 2026

Intuit for Education is expanding internationally to the UK to help students build essential money management and entrepreneurship skills for the future. This marks a significant step in the free financial education programme’s commitment to help 50 million students become financially literate, capable and confident by 2030. 

To kick off the expansion of the programme, Intuit for Education will bring its Financial Literacy Forum event series to London Stadium, home of West Ham United. Hosting 180 students and teachers from local East London schools in collaboration with West Ham United Foundation, for a day of interactive learning, students will participate in real-world financial and business simulations that bring financial concepts to life. 

The programme is designed to address one of society’s most pressing challenges, the financial literacy gap that limits opportunities and widens inequality. In the UK, there is a growing need for both personal and business financial education: 

• Only one in four (26%) young adults in the UK report having received any financial education in school. 

• Interest in business ownership is high, with 58% of UK young adults aged 18 to 34 saying they are either interested in starting a business or already own one. However, only about a third of young adults in England say their secondary school provided guidance or support on how to start a business.

“Financial literacy is a critical life skill and is the key to unlocking opportunities and making decisions that secure a better future,” said Dave Zasada, global vice president of education and corporate responsibility at Intuit. “We are helping students build real-world money skills early on and giving them the confidence to do everything from navigate daily financial decisions, to building a business of their own.” 

“At West Ham United Foundation, we are committed to creating opportunities for young people across our communities. Collaborating with Intuit for Education on this event helps us to give students a unique experience while offering access to practical financial skills that will support them both in school and beyond,” said Joseph Lyons, chief executive officer at West Ham United Foundation. “Days like this help build confidence, broaden horizons and prepare young people with vital skills for the future.”

Financial Literacy Forum at London Stadium, Home of West Ham United 

Intuit for Education’s Financial Literacy Forums transform traditional classroom learning into high-energy experiences, connecting students with tech-driven activities to understand financial and entrepreneurial concepts. On 21 April, the first UK Financial Literacy Forum will take place at London Stadium. 

Students will participate in hands-on interactive breakout sessions such as the “The Building Blocks of Business” simulation where students navigate QuickBooks to run a business. Additionally, "The Marketing Campaign Showdown" will give students the opportunity to act as business marketers and design a winning social media campaign to understand what makes a successful post and how platforms like Mailchimp help businesses acquire customers.

Also joining the event is renowned educator, author, media personality and West Ham United Foundation Education Ambassador, Bobby Seagull, and former West Ham United defender and Club Ambassador, Anton Ferdinand. They will discuss the importance of financial education and their own entrepreneurial experiences.

Online Financial Literacy Resources for UK Educators Now Available

The localised lessons being taught at the Financial Literacy Forum are now accessible through the Intuit for Education platform, expanding its existing 230-plus-hour curriculum. Each lesson features scenarios tailored to local cultural nuances and legislation, reflecting UK financial systems and the UK version of the QuickBooks product. 

While many financial education programs rely on static lessons, Intuit for Education’s approach uniquely leverages Intuit’s trusted financial tools—QuickBooks, Credit Karma, and Mailchimp—to immerse students in real-world simulations that mirror everyday financial decisions. Students don’t just learn about finances, they practice them. From managing business finances to developing marketing campaigns, students apply knowledge in dynamic, relevant ways.

“Expanding Intuit for Education into the UK is an important milestone for us,” said Leigh Thomas, vice president, EMEA at Intuit. “With the support of West Ham United, we can reach students in a meaningful way, combining education with real world application to help them build skills that will be invaluable throughout their lives and help them thrive.”

The West Ham United Foundation is the charitable arm of the Premier League football club, with the mission of harnessing the power of football to maximise life chances and inspire better futures for all. From their community hub, The Foundry, in Beckton, the Foundation’s work reaches over 50,000 people each year, with a diverse range of programmes extending across east London, Essex and International sites, spanning all ages, abilities and backgrounds.

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