Step 2: Optimise your website content
The content on your site must clearly convey what your business does and why your product or service meets the needs of the target audience. This helps the search engine crawlers that will index your site and you are also targeting your audience effectively.
Keep the following tips in mind when creating website content:
What deserves its own page? More webpages can help you drive traffic, but only if these pages are necessary and useful. Take time to decide whether to devote a webpage to a particular product, service or topic, and whether the page is unique and valuable enough to stand on its own.
Be searchable When writing content, you must ensure that search engines can read the text, images, documents and other digital assets on your webpage. Remember to provide metadata, focus keywords, tags and photo captions.
Increase relevance While information should be posted in its own distinct page section, you can help crawlers find relevant content by cross-linking to related topics within your website.
Be mobile-friendly Design and write content for multiple devices. Having a mobile version of your site or responsive website design that adapts to whatever device is used to access your content will enhance the experience for mobile and tablet users.
Leverage social media Engaging customers and prospective users through social media can help increase your inbound traffic and, consequently, your search ranking. Social sharing is also a proof point for search engines, because it demonstrates that your website content is relevant and useful.