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How to sell on Amazon: The beginner’s guide

For businesses interested in ecommerce there is a multitude of selling platforms out there. From Etsy to eBay, there’s no shortage of online marketplaces for your business to advertise or sell your products on. 

Amazon stands out as a powerhouse against the rest. With over 2.72 billion unique sellers so far in 2023 (yes, billion), Amazon allows you to access plenty of target buyers interested in your products or services. 

However, with over 12 million products available on the platform, ecommerce businesses need to enact comprehensive strategies to stand out in such an overcrowded market. In this article, we’ll cover how to sell things on Amazon and our top tips for beginners. 

How to sell products on Amazon for beginners 

With so many steps to navigate, selling products on Amazon can feel like a minefield – especially for novices. Luckily, setting up an Amazon seller account isn’t as tricky as you might think. The whole process can be done quickly with the right guide. Here’s a walkthrough of how to sell on Amazon, no matter what your product. 

1. Create an Amazon seller account

If you don’t yet have an Amazon seller account, you’ll need to sign up. This is a slightly different process from your typical user profile. Instead, you need to visit the Amazon Seller Central website. Once you reach the webpage, click “Register Now.”

Depending on your predicted selling volume and future goals, decide whether you want to sign up for the Individual Plan or the Professional Seller Plan. Let’s take a look at the difference between the two: 

  • With an Individual Plan, you’ll pay Amazon $0.99 (excluding goods and services tax) every time you sell a product.
  • The Professional Seller Plan costs $49.95 monthly (excluding goods and services tax), no matter how many products you sell. 

Next, provide information regarding your ecommerce business, including your business name, address, and contact details. You will need to add information regarding your income taxes for compliance, including your Australian Business Number (ABN) or Goods and Services Tax (GST) registration details

Once you’ve added your payment details and verified your identity, you can start the process of selling!

2. Determine your product price

Determining the right selling price for your products is important, especially on Amazon. With so many options available to buyers, setting a competitive price allows you to stand out against competitors. 

Research similar products in your niche. Take a look at what your direct competitors are charging for similar items. This will give you an idea of the price range in the market.

Calculate all the costs of creating your product, including manufacturing, shipping and fulfilment fees, Amazon referral fees, and advertising costs.

Decide on the profit margin you want to achieve. Your profit margin is the difference between your product's selling price and your total costs. This margin will vary depending on your business goals and market competition.

However, while it's important to remain competitive, remember that your goal is to make a profit. Avoid pricing your products too low that you don't cover your costs and avoid pricing too high - this could deter potential customers.

Read more: The Ultimate Guide to Pricing Strategies

3. Make a product listing

Once you’ve determined your selling price, it’s time to make a product listing. Go to the “Catalogue” menu from your Amazon Seller Account and choose “Add a Product.”

If you’re reselling a product from a wholesaler, you may be able to copy their listing. Search for your product using its title, brand, manufacturer, or UPC/EAN/ISBN code. You can use the existing listing if your product is already listed. If not, you'll need to create a new one. 

Make a compelling product listing by: 

  • Choosing an appropriate category for your product to enhance visibility,
  • Filling in product information, including title, brand, and manufacturer. Be as accurate and descriptive as possible.
  • Creating an informative product title, including brand, size, and colour details. 
  • Writing a compelling product description. Highlight features, benefits, and specifications.
  • Uploading high-quality images of your product from various angles. Follow Amazon's image guidelines for size, resolution, and background.

Tips for success on Amazon

Not all Amazon sellers become instant successes overnight. It takes time to build a customer base and get your listing just right. Having said that, there are some tips that you can use that could help boost your product's visibility and outreach. 

1. Optimise your product listings

Optimising your product listings on Amazon can help in increasing visibility, driving conversions, and boosting sales – and you don’t have to be a marketing whiz to do it successfully. 

Start by conducting keyword research with tools like Amazon's own search bar, third-party apps, and competitor analysis. Identify relevant keywords and phrases that potential customers will use when searching for products like yours.

Once you have your high-ranking keywords, implement these into your product title and description. 

2. Hire a professional photographer

A good product image can draw potential buyers to your product out of thousands of listings. 

While it is possible to take high-quality images yourself, we recommend hiring a professional photographer with experience taking product images. They will know how to sell your product visually and help you stand out in a busy market. 

3. Utilise Amazon advertising

Did you know that Amazon offers its own advertising services? Paying for advertising with the platform can go a long way in boosting your product visibility, attracting more customers, and ultimately increasing your sales. 

Amazon offers several types of advertising. These include Sponsored Products, Sponsored Brands, and Sponsored Display

Expand your business reach with Amazon

Selling products on Amazon can feel like a minefield, especially when you have to compete with so many other ecommerce businesses. However, it is possible to make a decent profit on the platform when following tried and tested tips. 

With low overhead costs and built-in marketing integrations, many sellers find success on Amazon. By optimising your listings and creating compelling product pages with the help of a professional photographer, your ecommerce business will be on the way to making it big on the platform. 

Ready to propel your e-commerce business to the next level? Get started with QuickBooks accounting software for ecommerce businesses

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