Odi Reuveni has long been the nurturing kind. Before he started his CUP O FLORA business, he’d take home dying plants after visiting friends and nurse them back to health.
Today, as the driving force behind a growing start-up, he’s turned his hand to providing the right conditions for his business to flourish in Australia and beyond.
The idea for CUP O FLORA was born five years ago. With a family in the landscaping business, Odi had a green thumb but noticed that others didn’t find it so easy to keep their leafy friends alive
“I was constantly rescuing friends’ plants. I’d take a plant home, look after it and give it back to them when it recovered. I decided there had to be a way to make growing plants easier,” says Odi.
It was on a trip to South America that he stumbled upon the seed of a business he’s spent the past four and a half years growing.
“I saw a plant in a kind of self-watering pot. It was only plastic but the plant seemed to be quite happy in there. I came home and started experimenting with a few designs until I found something that worked well with a variety of different plants,” says Odi.
His design for a simple but stylish, self-watering glass plant pot has won design accolades and helped build a wholesale business that generates a steady/increasing annual revenue. Like the plants, he’s working on further growth.