Here’s how important visual identity is for your business: When someone mentions golden arches, can you name the brand? What about a white kangaroo in a red triangle? We’re guessing you can.
There’s a lot to sort out when you’re starting a business. One of the most important tasks is deciding on your brand and visual identity—this includes identifying the fonts and colours you’ll use.
You want them to set your business apart from your competition. You want them to be memorable, and you also want them to capture the essence of your business.
OK, yes. That’s a lot of pressure. But don’t panic yet!
Let’s dig into what your font and colour selections say about your business and how you can settle on the right ones.