Whether you’re a budding entrepreneur, a sole trader or thriving small business owner, everyone wants and needs to grow their personal brand. Living in the day and age of social media means almost everyone has a digital footprint and keeping up appearances can almost be a full-time job. If you’re looking to grow your personal brand and/or your small business, here are five tips on how to position yourself as a thought leader on LinkedIn.
1 Update your profile
Want to create a LinkedIn profile to impress? Start with the basics. Update your headshot, your qualifications and work experience. Take the time to craft the perfect intro that sums up your experience and your expertise. If you want to go into more detail, you can do so in your summary. You want to showcase your best work and focus on the industry or topics that aligns with your leadership goals.
2 Write quality articles
Writing and publishing original articles on LinkedIn is a great way to get started. This type of content is searchable by LinkedIn members and on Google, so there’s a great chance that you’ll get a solid number of readers viewing your work. But before you hit that publish button, make sure what you’ve written is of high quality. Do a spelling and grammar check, double check your facts and any link clicks, and add good quality images where appropriate. Also don’t spam your network, start by publishing one or two articles a week and go from there.
3 Be interactive
Don’t just post new content and walk away – be interactive. When others like, comment or share your articles or post updates, reply and thank people for their interactions or feedback. In the same way, it’s a good idea to start supporting others in your network and beyond. Follow other thought leaders that you admire and start interacting with their content on LinkedIn. Being active shows that you’re a real person with a genuine interest in the community you are creating.
4 Join groups
LinkedIn has recently been rolling out changes to their groups but they are still alive and well. Groups are a great way to connect with others in a more concentrated fashion, and allows you to find people who are interested in the same topics of conversation. You can also share your articles to the groups you are a part of, widening your network of influence. Just be sure to choose wisely and don’t spam every group you’re a part of with your content.
5 Go outside of LinkedIn
If you want to truly be a thought leader or expert in your field, you need to live and breathe your area of expertise. That means pursuing your desired topic outside of LinkedIn. If you’re a thought leader on LinkedIn, you should also be sharing your knowledge on other platforms. Keep an active Twitter profile, create your own blog or participate in other groups and networks. Always be open to learning and growing your skills and knowledge in order to be the best thought leader for your network.