In the world of digital marketing, staying on top of trends is an integral part of growing your business and keeping your target group engaged. And with 2019 now well and truly underway, we are already seeing some promising developments that will reshape the digital marketing landscape throughout the year. Here are the top five marketing trends you should be across this year.
1. Social media ecommerce integration
Last year, Instagram unveiled a new update that allowed ecommerce sites to tag photos with product links. This allows users to shop their favourite brands without leaving the app. Needless to say, this integration has set a new standard for online shopping experience, which is set to spread and grow in 2019.
So, if you have an online shop, you might want to consider making good use of this integration. Otherwise, you’ll run the risk of missing out on a potentially lucrative sales source.
2. Micro-influencer content marketing
As consumers become increasingly numb to social media advertising, it’s important to connect your brand with influencers whose personal brand aligns closely with your own value. That’s why focusing on famous names and big social media influencers might not be the best way to go for every business.
Instead, it can be more profitable to set your sights on partnering with micro-influencers who may have fewer but very engaged followers. In that sense, businesses are better off using the ‘quality over quantity’ approach as a more defined, emotionally invested audience is more likely to deliver the desired results.
3. Thought-leadership videos
In 2018 we saw just how effective video marketing can be. This year, brands need to ensure their video content also reflects people’s desire for more authenticity and transparency. Creating more thought-leadership content can help with that, as consumers are looking for more relatable connections to brands and the people behind the scenes.
This means video content presents a great opportunity to share your team’s expertise, spread your company values, and bond with your customers on another level. At the same time, this type of content is easily digestible and extremely shareable.
4. Voice search capabilities
Thanks to artificial intelligence (AI), the voice command capabilities of our devices have evolved tremendously over the past year and will continue to do so in 2019. For brands this means adapting their content strategies as consumers will increasingly use voice to conduct online searches – and most people don’t speak the way they write.
Optimising your content for voice assistants sooner rather than later can increase your search engine visibility once AI-driven searches become more mainstream, leaving you ahead of the game.
5. Chatbot integration
Chatbots have been around for a while, but until recently they were still somewhat limited in their conversational abilities. More advanced chatbot programming now enables these little customer service miracles to lead more intricate online conversations and guide people through an entire series of enquiries. This enables brands to generate quality leads that they would otherwise likely miss out on outside of business hours.