Over 3.2 million customers use QuickBooks.
Sign up for a free trial!
2015-01-14 00:00:00Promoting Your BusinessEnglishAccording to recent business statistics, a third of total Australian advertising spend is now dedicated to online advertising.https://quickbooks.intuit.com/au/resources/au_qrc/uploads/2017/01/bizstatsonline.jpghttps://quickbooks.intuit.com/au/resources/promoting-your-business/business-statistics-online-advertising/Business statistics: online advertising - QuickBooks

Business statistics: online advertising

0 min read

A third of total advertising spend is now dedicated to online advertising.

According to the latest Australian Online Advertising Expenditure Report, the digital advertising sector experienced 17.1 per cent year-on-year growth to $1.067 billion for the March quarter.

So, which businesses and industries are using online advertising?

Motor vehicle advertisers top the list, comprising 20.7 per cent of general display advertising. Finance-related businesses (10.7 per cent), real estate businesses (10.4 per cent), retailers (9.3 per cent) and entertainment and leisure businesses (7.1 per cent) complete the top five.

If you’re figuring out how to use online advertising for your business, we’ve put together some advice on which online advertising options might work for you.

Rate This Article
Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

Related Articles

End of financial year using QuickBooks Online

The end of financial year (EOFY) process has become so much more…

Read more

5 online resources to kickstart your cafe venture

According to recent research, total industry revenue for cafes and coffee shops…

Read more

Powering prosperity in the “Global Village”

In 1962, Marshall McLuhan predicted the emergence of a “global village” brought…

Read more