Powering prosperity: QuickBooks teams up with West Ham United as sleeve partner

4 min read
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Intuit QuickBooks is thrilled to announce our expanded partnership with Premier League club West Ham United. We have elevated our role from official accounting software partner to official sleeve partner. This collaboration builds on our existing relationship, taking it to new heights and demonstrating our unwavering commitment to supporting small businesses

This groundbreaking partnership, initially launched in March 2024 and now expanding for the 2024/25 season, goes far beyond traditional sponsorship. Our logo will feature prominently on the sleeves of West Ham United's men's and women's first teams, Academy, and all replica shirts. But this partnership is about much more than just visibility. It's about powering the prosperity of small businesses, sole traders, accountants, and bookkeepers within the West Ham United fanbase and the broader East London community.

The partnership promises to create a nurturing environment for entrepreneurs in the East London community, connecting them with the tools and support needed to thrive.

Key partnership highlights

  • Support for local businesses:  Among other activities, we will also allocate advertising space to support the growth of small businesses in the community.

  • Financial literacy initiatives: Work with the West Ham community to improve financial knowledge and literacy through workshops, providing valuable skills that could enhance their financial management capabilities and help business success.

  • Exclusive offers: QuickBooks customers and West Ham fans will have access to unique matchday experiences and special promotions.  

  • Expanded visibility: Our brand will be featured across traditional matchday and digital assets, increasing our brand presence.

Nathan Thompson, Chief Commercial Officer at West Ham United, expressed his enthusiasm: "We are delighted to announce Intuit QuickBooks as our new Official Sleeve Partner.

"It was apparent from our very first meeting that Intuit QuickBooks and West Ham United have a shared vision of empowering individuals and business owners to maximise their potential. This partnership has the makings of something truly special."

Thompson further emphasised the community aspect: "Intuit QuickBooks' commitment to support small businesses who underpin our community is evident through their decision to allocate some of their rights including advertising space to businesses with smaller resources than them.

"It is also pleasing to see Intuit QuickBooks extend their partnership to the women's team and we will work together on initiatives to support the business owners who are proud champions of our women's team.

"This partnership will deliver significant benefits to both our fanbase and Intuit QuickBooks' customers and I look forward to seeing the various initiatives develop moving forwards."

Michael Benjamin, Marketing Director at Intuit QuickBooks, adds: "This is such a thrilling and powerful first step to our partnership with West Ham United.

"The club's support for our ambition to serve the local small business community is further testament to how two brands that are setting out to change the game and do things differently can come together.

"Offering exclusive match day and 'surprise & delight' experiences for West Ham fans, small business owners and QuickBooks' customers alike. This will build lasting relationships, demonstrate our commitment to the local community and small business success whilst celebrating everything the West Ham United team has to offer.

"Watching the players step onto the pitch in their new shirts this season will be a proud moment, marking the beginning of an inspiring journey for both our fans and customers. There's so much more ahead from this partnership, promising to motivate and uplift everyone involved."

Looking ahead 

Fans will get their first glimpse of the new QuickBooks-branded kit on July 3rd, when it's officially unveiled. The men's team will sport the new shirts during their pre-season Sunshine State Tour in the United States, facing Wolverhampton Wanderers and Crystal Palace. The women's team will also showcase the new kit as they participate in the Perth International Football Cup during pre-season preparations.

This expanded collaboration opens up even more opportunities for businesses within the West Ham community to connect and explore beneficial commercial opportunities. It's more than a sponsorship – a renewed commitment to powering prosperity in East London and beyond.

We're excited to kick off this expanded partnership and look forward to supporting the ambitions of small businesses, sole traders, accountants, and bookkeepers within the West Ham United fanbase.

Stay tuned for more initiatives as we work together to champion business success in the vibrant East London community and beyond.


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