Have you been thinking of going green at your business? Setting green goals and taking steps to achieve them is one of the smartest decisions you can make as a small business owner. Besides the obvious environmental and financial advantages, other reasons to go green include improved community perception of your company, new lead generation opportunities, and a more positive, healthy company culture that leads to increased employee retention and morale. Here are some of the not-so-obvious benefits associated with green initiatives.
Improved Community Perception
How the public views your company is vital to its success. Today’s savvy consumers — especially millennial’s — know they have options, and many are very selective about the companies they choose to support. When you take steps to become a greener business, you show the world that your company cares about the future of the planet and its inhabitants. Branding your company as a forward-thinking, progressive company attracts customers who might not otherwise patronize your business while strengthening your company’s relationship with its existing customer base.
Increased Social Media Traffic
It’s no secret that a strong social media presence is vital to the success of modern businesses. Many of today’s consumers check your company’s online presence before they even consider doing business with you. As part of that, plenty of social media users actively seek out information on whether companies have gone green. Reach out to that market by creating and promoting relevant content on your social media pages. It’s a win-win situation when you spread important, beneficial information while also increasing your following.
Lead Generation Opportunities
Environmentally friendly businesses have a broader reach than other companies. Your goal as a company is to expand, and the huge market of environmentally aware consumers is just waiting for you out there. As a green company, your organization can attend and host events where you can meet potential customers, clients, and partners. You can also market your products or services more effectively by appealing to consumers’ desire to contribute to the planet in a positive way.
Just because someone appreciated your business last year doesn’t mean they’re still excited about it this year. In order to maintain the public’s interest and turn it into true customer loyalty, you need to keep your company current and relevant. If your competition is implementing green goals and you’re ignoring them, don’t be surprised when a significant portion of your customer base migrates away.
Boosted Morale Inside Your Company
Finding, hiring, and training new employees is expensive. Keeping your employee turnover rates low is essential to keeping your company’s bottom line high. Going green is a great way to make your employees proud to be part of your organization. Fostering an uplifting company culture naturally improves morale, leading to more productive employees who stick around for the long haul.
Employee perception of your company is just as important as community perception. Employees don’t feel good when they waste paper, use harmful cleaning products, or squander excessive amounts of energy. Providing alternatives shows that you care about the overall mental and physical well-being of your team. When you also consider the financial and tax benefits of going green, the choice is obvious. Show the world that your company is here to stay by going green.