3. Have Fun Doing What You Love
I received a great question the other day. A founder asked me how to get their team excited to help create content for social media. At Platform, we really make it a fun task. We have a blast making TikToks at the office, using trending sounds and humour to get the attention of new clients. Everyone has input on what trends we should try out, and we put all those ideas into our content calendar. We use the time we film together to bond and do something out of our comfort zones. It gets us out of our desk chairs and adds something different to our day. We may represent influencers, but we’re not influencers, so it’s fun to experience the content creation side of the business they do, which helps us better understand them too.
It’s so important to choose a business you genuinely love. As I mentioned before, your business is going to be a big part of your life, and there are going to be so many instances where things are challenging. If you don’t have passion for what you are doing, getting through those hard times will be especially difficult.
We saw a lot of businesses face immense hardship over the past couple of years. It was the love for what they did that gave them the motivation to continue. Being an entrepreneur takes a lot of resilience. You must be creative, adaptable, innovative, and energetic. Ensuring you are in a field that plays to your strengths and interests makes it so much easier to push through the difficult times and really enjoy the good ones. I chose to start Platform because I’ve always had an interest in advertising; I love the world of social media. As a former magazine editor, I understand what truly goes into content creation, and I have a passion for negotiating and sales. This business fulfills me, so it never really feels like work. The best part of owning your own business is you get to choose the people you get to work with and the projects you take on, so choose wisely, and you’ll find a lot more joy in your day-to-day.