Hey there ap38,
It's great that you're able to offer a variety of prices to your customers and I hope that means you have a wide client base. QuickBooks Online's inventory option is great for business owners who are looking for the basics with inventory tracking. I'll show you the ropes for QuickBooks Online.
The program's inventory tracking maps for important accounts, such as the inventory asset account, the sales account, and the cost of goods sold account. With these three areas, you can control where the funds are being allocated by switching the details in the item setup. Changing the sales account to a sub account should do what you're looking for here.
The one thing to keep in mind is that each product can only be mapped to one of each type of account. So in your instance, you'll want to set up a version of the item that's for wholesale and another version of the item for retail sales and map them accordingly.
I'll leave you with a few articles about inventory tracking and setup in QuickBooks Online. These have more detailed instructions and information about what I mentioned above.
If QuickBooks Online's inventory doesn't do quite what you need, feel free to check out the partner apps that connect with the program. Click the Apps tab in the left menu and search using keywords like "inventory management" to see what's available. For more information about the apps, click on one you'd like to know more about and then read through the details or use the contact information on that page to reach out to the app's support team.
I hope that helps! Let me know if you need any clarification. :)
