Social media has become a valuable business tool. That’s why an effective Facebook page should be a key component of your digital marketing strategy. Done well, a strong Facebook presence can help send more clients your way. Here’s what you need to know to make this platform work for your business.
Why is it important to have a Facebook page?
While an effective Facebook page offers several benefits, there are three key positives that stand out for your accounting business:
- Your Facebook page will likely drive increased traffic to your firm’s website and may even give you a SEO boost.
- You can target tightly defined user groups based on their location and a wide range of other demographics with cost-effective Facebook campaigns.
- Facebook’s Insights feature provides data about how your followers are engaging with your content. This allows you to learn more about your clients, what they’re interested in, and the type of marketing messages they respond to best.
What details should I include on my Facebook page?
When creating your Facebook page, make sure to choose the right category for your business. Then, enter all your standard business details such as your office address, contact details, and opening hours. Upload an eye-catching profile picture and cover photo, compose a short description of your services, and add a link to your website. It can also be a good idea to use Facebook’s ‘add a button’ feature. It allows you to include a call to action such as ‘Book Services’, ‘Get in Touch’, and ‘Learn More’ on your page.
What content should I post and share on Facebook?
Always consider your reader when posting and sharing content on Facebook. It’s best to resist the urge to post outright advertising messages in favour of content that your audience might find valuable. For example, you could share news about tax legislation updates or financial market movements that your clients need to know about. Your followers might also enjoy helpful blog articles on tax and business management topics. Mixing this content with more light-hearted visual content, such as multimedia posts or relevant ‘fun facts’, can help when trying to build a following and increase engagement.
How can I encourage customers to leave positive reviews?
The review function for your business on Facebook has equally strong pulling power as traditional word-of-mouth marketing. That’s why encouraging clients to leave reviews is a great way to keep the conversation about your practice going and to attract new business. When people ‘check-in’ to Facebook while at your firm, the platform may send them a request to review your business. So, you could offer complimentary Wi-Fi while they wait, in exchange for ‘checking in’ on Facebook. Alternatively, run a competition with entries accepted in the form of Facebook check-ins. This can simultaneously drive more engagement on your page.