If you want your accounting firm to grow in 2019, why not leverage the power of social media? You might already have a decent business website, but social media could be the driving force to getting more website traffic, and ultimately, more customers through your doors. So where do you start? Here are three tips on growing your social media presence.
1 Start with a strategy
Even if you already have your social media accounts set up, you still need to go one step deeper to work out your actual social media strategy. Have a think about what it is that you want to achieve with your social media channels and who you want to reach.
Do you want to showcase your knowledge and expertise? Do you want to inform and educate? Or do you want to cultivate a community of like-minded business people who can help one another?
Once you understand who your target audience is and what your core message will be, you can start to work out a plan. If you’re finding it all too overwhelming, start with just one social media platform. Once you get that right and you feel more comfortable, you can roll out your strategy to all your other channels. For most accounting businesses, Facebook is a great place to start.
2 Create a content plan
Social media requires a never-ending flow of great content. What will formulate part of your social media strategy is all the different types of content that you will use to achieve your overall goal. This could be blogs or long-form content, video tutorials or interviews, podcasts, high quality images, quotes or written text.
You’ll need to work out a plan for how you will create and distribute your social media content. Will you be able to create it in-house? Will you need to get a freelancer to help? Will you need to buy a camera to take shots of your office and staff members or purchase some photo editing software?
Put pen to paper and work out how you can create content for social media that represents you and your business. It’ll need to be professional but also personal. And you’ll need to be able to create content on a regular basis – not just a one-off occurrence.
3 Work on a schedule
One of the keys of creating a successful social media channel is consistency. Your audience will become more engaged with you and your brand if you are posting new content on a regular basis – and they will come to expect it. Even if you can only post a few times a week – start there. And always make sure show up.
Over time, you can gradually increase your posting frequency and eventually roll it out across multiple channels. It’s also worth noting there are many social media scheduling tools that can really help you save time. While some of these are paid, there are also plenty of free ones you can try.
It takes time to grow a loyal social media following but starting with a solid strategy, a strong brand identity and fantastic content will get you off to a running start.