To stay ahead and prosper in business today you need to focus on two things: creating efficiencies and adding value. The accounting game is no different. Thankfully, technology can help you and your team excel at both. Here’s some of the best tech on offer and how it can help you.
Technology for productivity
Common business pressure points, like tending multiple clients and projects or tracking billable hours, can be managed via cloud-based software, such as QuickBooks Online Accountant. As well as assisting with everything from payroll to timesheets, you can create projects, assign work, track progress, and review deadlines from one easy-to-use interface – that sure beats spreadsheets.
Technology for client management
Technology can also help you better manage your client work and relationships. Applications like QBOA enable you to access all of your client files from the same interface as your workflow. This means you can quickly flick between jobs and have the right information at hand when a client calls. It will also let you send notifications, messages, and documents with the click of a button.
Technology for marketing
While embracing workflow efficiencies and client management is a critical element of running an accounting business, it’s also important to not lose sight of growing your operations. And that requires a marketing strategy. As well as using technology in the obvious ways (by creating a website and setting up social media accounts), use smart marketing tools such as an email automation software like MailChimp, Hootsuite for social scheduling, and Google Analytics. You could also tap into podcasting and vlogs to share your expertise with the world.
Technology for communication
Good communication is the foundation for building long-lasting relationships and trust among colleagues and clients. Today, face-to-face meetings, telephone calls, or emails are not the only way to do this. Messaging apps like WhatsApp, Skype, or Facebook Messenger are video and conference call enabled, making staying on top of client queries a breeze. Alternatively, you could let an artificial intelligence (AI) enabled chatbot do the talking for you. These witty little things can be used to answer basic queries in real-time – and perhaps to a lot more in the future.
Staying on top of tech trends
Technology is evolving at a rapid rate with new software and applications launching every day. Wondering how you can you stay informed? Google Alerts on technology and accounting, tech-focused blogs, and industry publications such as Accounting Today can keep you in the loop. It might also be worth keeping an eye out for tech-focused conferences and events.
Introducing the right technology to your accounting firm will free up your time to focus on what really matters – keeping your clients happy and delivering valuable strategy and advice.