Are you looking to create a website for your small business? Whether you already have one that needs sprucing up or you’re starting from scratch, it’s important your website is done well. To help you get the most out of your online presence, we’ve rounded up 10 things that your website can’t live without.
1 Original and secure domain name
To ensure your business maintains a professional image, it’s important to choose you domain name wisely. You don’t want a website that has generic wording – e.x. Businessname.wordpress.com but you also don’t want to pick anything hard to spell or type. You want a domain name that’s easy to remember. If you can’t snag your exact business name, you might have to think creatively – but keep it simple so people can remember how to find you.
2 Links to your social channels
We can no longer ignore the impact and power of social media. And yet so many small businesses forget to add links to their social channels on their website. Make it easy for your audience to find and connect with you online, by adding prominent social buttons – either in your sidebar, navigation or footer. You can also go one step further and add social share buttons if you have blog articles, videos or any content on your website that your readers may want to share, like or pin.
3 Responsive design
Responsive design is a fancy term for a website that adapts to the device of the user, whether that’s desktop, mobile or tablet. For example, your website should look different on mobile than compared to desktop. Regardless, it should be easy to use on any device. So when you are getting your website designed or picking a theme, ensure that it includes responsive design.
4 Quality images (with alt tags)
In addition to having a well-designed website with a solid domain name, you also need to have high quality imagery. If you don’t have any of your own images, you can use stock imagery. Just make sure you size them correctly to your design to ensure they don’t slow down the site. Also, always fill out your alt tags correctly, with a succinct description of the image, for search engine optimisation.
5 About page
Who are you? Don’t forget to tell your readers about you as a person. Of course, you can include all the information about your business and your products or services, but add a personal touch by including a page about you, or your CEO or founder. People are often interested in the face behind the name and this is the perfect place for you to tell a little bit more about your story.
6 Customer testimonials
Where appropriate, it’s a great idea to include customer testimonials on your website. It could be from people who have tried your product, used your service or are a fan of your brand. Genuine testimonials help to engage readers and build trust with you and your brand – just like word-of-mouth marketing.
7 Multiple ways to contact you
It may be obvious but it’s imperative that your website offers contact details. In addition to your social channels, you also need to offer a way for your audience to get in touch. It could be embedding a contact form they can fill out, offering an email or phone number or giving out your physical address.
8 A reason to come back
How do you keep people coming back to your website? One way to give people a reason to return is by offering valuable content. It could be through a blog that’s regularly updated, videos, podcasts, ebooks, printables – the list goes on. Be email savvy and get people to sign up to your newsletter so you can build a long-lasting relationship.