Do you have a Pinterest account? While it may have started as a shopping app, Pinterest is now a global aggregator that sorts content from all over the world wide web. It has grown to be much more popular than first anticipated and now boasts more than 200 million active users. Pinterest can be an incredible powerful tool for small business who are looking to grow their online presence and drive website traffic. Here’s how you can make Pinterest work for you.
1 Create a business account
First step to promoting your business on Pinterest is to create a business account. This will give you access to great analytics and reporting, and also allow you to promote your pins at a later date. Create your profile, add a photo and write a description that naturally includes a few keywords. Then you need to put a Pinterest icon on your website, so your audience knows how to find and follow you on Pinterest. You can also add a ‘save’ button to the images on your website so your audience can easily pin directly from your website.
2 Create your boards and start pinning
The next step is making boards that revolve around your business interest and topics. You can easily find out what people are searching for by checking out the Pinterest search bar. As you type in a topic, you’ll see the most popular search results pop up. There’s no magic number of boards but you only want to create as many boards as you can service – there’s no point having boards if you aren’t going to pin to them regularly. Make sure you use a straight-forward name and write a brief description for each board that includes keywords.
3 Create a network
Start to generate interest in your account by finding others in your niche and following them. By following others and pinning their pins, you will slowly start to generate interest in your own account. You can also encourage your existing online audience to follow you on Pinterest through your other social media channels, such as Facebook and Instagram. Then it’s time to see what your competitors are doing and decide on your content strategy moving forward.
4 Create your own pins
Now to start making Pinterest work for you, you need to create your own pins. Pinterest is a very visual platform, so you need to make pins that are visually attractive, while fitting in with the Pinterest guidelines. Typically, pins should be vertical, around 600 x 900 pixels. They usually contain 1-2 images and some text, but you’ll want to figure out what works best for you, your brand and your content style. All your pins should have some sort of consistency so your audience can recognise your work instantly.
5 Create pinnable content
In order to make awesome pins, you need to create pinnable content. This means making articles, videos and podcast that people actually want to read, watch and listen to. Learn how to write snappy headlines and create eye-catching imagery so you can draw readers, and potential new customers, to your website through Pinterest. Then you need to upload these pins to your site, so when someone pins one of your articles or images, your well-designed pin is the image that’s automatically chosen.