Establishing and growing your online presence can be an excellent way to grow your small business. Not only is it another way you can connect and interact with your audience, but it can seriously grow your brand and influence. More traffic to your website could result in more quotes, more sales and more money for your business. Here are 7 simple ways to increase traffic to your website.
1 Use social media
If you haven’t already, create social media accounts for your business now. Most businesses will use Facebook, Instagram, Twitter and Pinterest. Then, start creating content that drives traffic to your website. Most platforms will allow you to link directly to your site to encourage your audience to visit your website and continue their customer journey with you.
2 Start a blog page
If most of your website is static, create a blog. If you dedicate time and/or resource to regularly updating your blog, you can potentially improve your search engine optimisation (SEO) – meaning your website could rank higher in Google search. It’s also a great way to demonstrate your expertise and knowledge in your field and provide valuable content for your audience.
3 Create an email list
Whenever you can, ask your clients and customers if they would like to sign up to your email marketing list. Sending out a regular email can help drive traffic, by linking to new blog posts, or sale items in your online store. It’s also a great way to make a deeper connection with your customers and increase your website traffic at the same time.
4 Invest in paid advertising
There are numerous ways you can drive traffic to your site if you are willing to pay. You could try advertising on google, or sponsoring your own social posts in order to increase their reach. Depending on where your audience lives online and what’s most appropriate for your business, you could attempt Facebook ads or Promoted pins.
5 Try video
Video is all the rage, so if you can try and incorporate video into your content strategy, you are sure to increase traffic to your site. You can embed videos onto your site and your blog pages, and cross-promote your content on your social media channels. Facebook, YouTube and Instagram all have strong video capabilities.
6 Team up with influencers
Social media influencers are more than a fad, they’re a new form of celebrity that is not going away. For a relatively affordable price, you can use social media influencers to promote your brand, your products and your service, ultimating driving more traffic to your website. Micro influencers are also perfect for those with a smaller budget.
7 Invest in your website
In order to increase the likelihood of people coming to your site and staying, you need to ensure your website is well-designed and easy to use. Regularly check for broken links and ensure each page is optimised correctly for SEO, with appropriate meta descriptions and alt tags. It’s also important to make sure your website is responsive and mobile friendly.