What are your small business goals for 2019? If you’re still undecided or are yet to give it some thought, here are some ideas designed to help you up your game and get ahead this year.
1. Take control of your finances
How do you think you managed your finances in 2018? Did you always know what money was coming in and out? Did you set and stick to a budget? If you think you could have done better, why not set yourself a goal to be more money-savvy. First, get your head around your existing financial position.
Then you can look at ways to make improvements. For example, revisit expenses to see where you can make cuts or savings, do some budgeting and forecasting, and improve your invoicing processes. Also, you could invest in an automated accounting tool such as QuickBooks Online to help you manage your finances and books better.
2. Seek new networking opportunities
If you’re not currently an active networker, make 2019 the year you get out there and start meeting people. Building new connections is a great way to grow your business. Not sure where to start? Keep your eye out for industry-related conferences, as well as local small business networking events. You can also network online in special interest groups, communities, and discussions on social sites such as LinkedIn and Facebook.
3. Refresh your brand
Are you happy with your current business branding? If the answer’s ‘no’ or you haven’t really given your brand much thought lately, it could be time to make some changes. While your brand is more than just your visual identity, making sure your logo, marketing channels, and letterheads look professional and are visually consistent is a good place to start. Consider hiring a graphic designer and copywriter for their expertise and guidance. Strong branding can help you stand out from your competitors and engage more of the right customers.
4. Drive more website traffic
More clicks can equal more customers and sales for your small business, so consider adding increased website traffic to your 2019 goals. To make this happen, you can make sure your SEO practices are up to scratch, add yourself to online business directories, and run some targeted pay-per-click (PPC) ads. You could also dive deeper into content marketing and start producing fun blogs and vlogs that link to your website.
5. Master social media
Chances are you’re already on Facebook, and perhaps Twitter, LinkedIn, and Instagram, but are you using your accounts effectively? Is your information up to date? Are you engaging your community? Do you use relevant hashtags? Doing these regularly can help increase your brand awareness, generate leads and sales, and build customer relationships. If you’re already doing the basics, make it your goal to up your efforts this year. For example, try social media advertising, explore Instagram Stories, and consider automating with social scheduling tools.