Automation is a hot topic in today’s workplace and for good reason. It’s a driver of change, forcing everyone to work smarter, not harder. Ideally, automation should save time and streamline repetitive processes. As technology advances and artificial intelligence becomes more and more accessible, automation will continue to play a large role in the workplace.
What is automation?
When technology is used to make a process and/or system operate automatically, with the expectation that it’ll save time and effort in the long run, it’s known as automation. It comes in a variety of forms and is becoming more and more prominent in the workplace. Small business owners can use automation to their advantage, by streamlining processes and operating more efficiently.
While there can be some fear around automation because of the assumption that it can take jobs or tasks away from people, increasing the risk of redundancy, it’s not usually the case. It can often help staff complete tasks faster with greater accuracy in order to serve customers better. Automation can be a powerful tool for small business owners, so it’s important to learn how to embrace it in the workplace.
When should I use automation?
If there is a way automation can help you and/or your business operate more efficiently, it’s worth pursuing. It may be expensive to set up, but automation could end up saving you significant time and money in the long run. Calculate the cost and see if automation is something that can be a real asset to your business.
Payroll automation is an example of technology that has improved the lives of small business owners, with automatic calculations of pay, superannuation and PAYG. Not only can payroll automation save time and effort but it also helps you to stay up-to-date with your compliant obligations, preventing any unforeseen issues or fines.
5 ways small businesses can embrace automation
Use automation to streamline your email marketing processes. Email marketing software can automatically send emails on your behalf and guide customers through a sales funnel, which once set up, won’t require you to lift a finger.
To save time and grow your online audience, it may be worthwhile trying to automate your social media. There are many scheduling tools that offer automation and can schedule and reschedule posts on your behalf at the best possible times.
Streamline your customer support with a customer service platform that offers automation. Help answer customer queries quickly with simple ticket management and artificial intelligence chat bot services.
Cloud accounting software, such as QuickBooks, can help you automate your books. You can automatically track your incoming and outgoing expenses, use progress invoicing and even automate your payroll.
Sales and leads
Generating leads and processing sales can be an arduous task. Automated software can help you create an automated sales workflow, endeavouring to capture leads and complete faster fulfilment in order to create a healthier business and happier customers.