As a small business owner, it can be easy to get wrapped up in the day-to-day running of the business. Getting bills paid on time, invoicing clients on the go, making phone calls round the clock – it’s a non-stop gig. So how can you switch on your creativity as a small business owner?
1. Change your environment
The easiest way to get out of business mode and into creative mode is to change up your environment. Get out of the office or out of the house if you’re working from home, and get outdoors. Find a place that inspires you – the beach, the park, the local coffee shop. Go for a walk and allow your thoughts to wander. Travelling locally or overseas is also a wonderful way to get inspired.
2. Look out, not in
It’s easy to look for the answers to a problem by searching internally. Instead of looking at your own business, start looking at how other businesses are tackling similar concerns. Learn from your competitors. Find a mentor or business-savvy friends who can brainstorm with you and help get your creative juices flowing. Seek networking events and attend workshops where you can upskill and connect with others.
3. Acknowledge your weaknesses
But play to your strengths. Are you naturally creative? Can you think big? Are you a glass half full kind of person? If you are – great! Continue to grow these qualities. If not, surround yourself with people who can help develop those positive qualities in you. If there’s something you can’t do, find someone who can do it and learn from their expertise.
4. Get perspective
When you’re self-employed and running your own business, it’s easy to become all too familiar with your own work. When trying to find creative solutions and think outside-the-box, it can help to get some perspective from others who aren’t close to you or your business. Run your ideas past potential customers, ask them what their pain points are and get some outsider perspective.
5. Make it fun
Being creative should be fun. Host a brainstorming session where no idea is a silly idea. Get out pens, paper and post-its, order in food, and get your staff or friends and family together. If you have employees, it’s important to foster an environment where creativity and innovation is encouraged and even rewarded.
6. Implement your ideas
One way to stay inspired is to implement your new ideas and see them come to life, whether it’s a small change to day-to-day operations or launching an entirely new product. When your creativity is successful, it will spur you on to keep trying new ideas and striving for innovation. Celebrate the little wins along the way and reward all your creative efforts.