QuickBooks Connect is a multi-day event that brings entrepreneurs, small business owners, accountants & developers together to grow, learn & connect with each other. Learn more and join us 27-28 February in London. Enjoy the article…
“…The process of translating an idea or invention into a good or service that creates value or for which customers will pay.”
“The application of ideas that are novel and useful.”
What do these sentences have in common? They are a selection of the search results when I googled the term ‘innovation’. I have been intrigued by this term as it becomes more widely used by accountancy firms to describe their services and general approach. ‘We put innovation at the centre of everything we do’ … ‘innovation is at the core of our service led approach’. These are two sentences I have come across on firms’ websites and when I asked the practice responsible for the second one ‘what do you mean by that..?’ the response was ‘we are always looking at new ways to do things’. Pretty good, I get that but if you look at some of the definitions above there was one fundamental thing missing…. Relevance. Good ideas are only useful if they are relevant to your goals. At QuickBooks Connect this year I am going to be joined by 12 Intuit colleagues and 100 of our wonderful accounting partners to explore this concept in more depth. We are going to be using the methodology that I have grown to love in the years I have been with Intuit. This starts with Customer Driven Innovation which seeks to find an important unsolved customer problem that we are able to solve in order to build sustainable competitive advantage. We then take this customer problem and use a process called Design for Delight to narrow in on how we can solve these problems, creating ideas that will have the biggest impact. The final part of the process looks to run quick, agile tests to validate some of the assumptions we have made when applying the ideas.
These methodologies have been used by Intuit since the company was created 35 years ago and has helped it navigate through the age of PCs, the internet and cloud technology. We have often learned the hard way but we have stayed curious and built an approach that allows us to fall in love with our customers’ problems rather than our own solutions.If you would like to join us and understand how your accountancy firm can use these techniques to remain relevant then please register here. See you there!