Dig deeper into the macro trends impacting and shaping the accounting profession in Canada. From leveraging technology and AI to retention and job satisfaction, our latest report can help accounting professionals keep a pulse on the latest trends in the industry. Our goal is to leverage these insights’ power to continue delivering the technology and tools accounting professionals need to grow, scale and help small businesses succeed.

About the Survey

Intuit commissioned an online survey in January 2023 of 2,680 accountants throughout Canada (864 who were located in Quebec), all aged 18+. All questions were presented as they relate to accountants and bookkeepers. For the full Canada sample, 40% are employed by an accounting firm or own an accounting business and 60% are employed by a non-accounting firm as an in-house accountant. For the Quebec segment, 42% are employed by an accounting firm or own an accounting business and 58% are employed by a non-accounting firm as an in-house accountant. Percentages have been rounded to the nearest decimal place, so some charts or statistics shown here may not add up to 100%, but 99% or 101% instead. Responses were collected in an online survey using Pollfish audience pools and partner networks with double opt-ins, random device engagement sampling, and post-stratification to ensure accurate targeting and results. Respondents received remuneration.