managing-employees

What Is an Employee Buyout Offer?

Offer your employees a buyout option to avoid downsizing and large-scale layoffs. An employee buyout offer helps you save money on operating costs, and it allows your employees to stay financially stable while looking for other employment opportunities.

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business-insights

How to Form Strategic Business Alliances

Form a strategic business alliance to help your business reduce costs, expand your distribution network, or gain entry into a new market. A strategic alliance fosters the growth and success of both businesses while allowing each business to remain independent.

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advertising

What Is Cross-Merchandising?

Implement a cross-merchandising strategy to help your small business increase sales, attract customers, and improve customer satisfaction. Cross-merchandising helps create a one-stop shopping experience that persuades customer purchasing behaviours by encouraging complementary purchases.

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scaling

What Is Synergy?

Understand the basics of synergy when you consider a merger or acquisition with another business in order to reduce the costs and improve the profits for both companies.

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social-media

How to Maximize Social Media Marketing

Use social media marketing to expand the reach of your small business, raise awareness for your brand, improve conversion rates, and drive more traffic to your company's website.

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career-planning

Put Your Passion for a Cause to Work by Becoming a Professional Lobbyist

Determine if you want to use your passion for a specific cause to create, develop or amend public policy by considering a career as an in-house lobbyist or consultant lobbyist.

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invoicing

Go Paperless and Invoice Through Mobile

Use mobile invoicing to save money on printing costs, postage, and accounting personnel. Going paperless improves productivity, reduces paper waste, and creates an environmentally friendly workplace.

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hiring

When is it Time to Hire a CEO?

Hire a CEO when you want to help improve the growth of your small business or you need to change the direction of management in order for you to focus on other areas of the business.

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