Crowdfunding — presenting an idea for a product to the internet community and offering rewards for helping fund its initial production — has spent the first five years of its life as a platform for people with good ideas to turn those ideas into a viable product. It’s how hobbyists and casual inventors have secured the funds to market some great ideas. However, it’s not uncommon for small businesses to ignore crowdfunding as a funding resource because of its “unprofessional” stigma.
Recently, though, big companies and big names have used crowdfunding platforms like Kickstarter and Indiegogo not to launch new businesses, but to build awareness for new products and expand on their existing existing portfolios. Here are four reasons to reconsider how you view crowdfunding.