Play the long game when making data-driven decisions
"As an athlete, I might take a step back because I need to make sure that I'm not going to get injured, so I might miss a training camp to heal something," Alex says.
There's a close alignment between his approach when training for competition and how he advises entrepreneurs to plan quantifiable business goals.
"In business, you might forecast going through a J-curve because you want to build your sales team," he explains. "So in the first year, for example, you'll take a hit in your EBITDA and then you'll be back on top."
Careful measurement and data analysis helped Alex stay on track to reach his final Olympic goals. Today, it also enables the entrepreneurs that he advises to set and meet clear objectives by keeping tabs on their critical business metrics, whether that's product shipped, quarterly revenue, cost of sale, or all of the above. They can then use this data to make financial projections that help them meet their business goals.
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