10 Types of Real Estate Software To Help You Crush Sales

As a real estate professional in Canada, you’re on the go and away from your office for much of your work week. Fortunately, real estate software and apps are available to help you keep your business (and your life) running smoothly. Take a look at some of the best real estate apps that can help you crush sales, stay organized, market your business, and keep in touch with customers.

1) Home Valuation Software

Understanding what a home is truly worth is key to pricing it appropriately and achieving the best possible results for your client. HouseCanary uses decades of public and private data on housing trends to create what many in the real estate biz believe are some of the most accurate valuations ever. Use these valuations alongside your own data to help set prices and make deals.

2) Electronic Signature Apps

You could lose hours every day racing around town to get signatures on all the documents required through the different stages of a real estate deal - or you could cause frustration to your clients. Instead, try a document signing app like DocuSign. This trusted electronic signature app offers REALTOR branding, and if your agency already uses ZipForm Plus, you can enjoy seamless plug-and-play integration, which isn’t available on any other document signing platform.

3) MLS Interface Software

Prospective customers want to access the MLS (Multiple Listing Service) easily from your website, but in many cases realtors find that MLS interfaces are clunky to use and look old-fashioned. MLS interface software like Cloud MLX lets you access MLS data without the hassle of multiple dropdown menus and forests of checkboxes that don’t save your data between searches.

4) Virtual Tour Software

Of course you want to get potential clients to the properties you represent to see them in person, but sometimes that’s not possible. Show off your properties with virtual tours and staging software. connects you to their staff designers who can create and enhance images quickly so your potential buyers can imagine themselves at the property. This virtual real-estate staging speeds up your selling process by helping customers narrow down their choices without you driving them all over town.

A 3-D walkthrough is another terrific tool, especially for upscale properties. Matterport real estate software is used by high-end real estate photographers to create excellent staging and walkthrough videos and can be very valuable when selling properties to out-of-town buyers.

5) Customer Relationship Management Apps

Your relationships are your most valuable asset, and customer relationship management (CRM) software provides you a way to manage those relationships. With dozens of CRM apps on the market for realtors, it can be tough to make the right choice. Check out these CRM options that maximize your customer engagement while providing detailed notifications so you never miss an opportunity to follow up.

  • Freshsales: This app provides the basics of CRM - including helping you visualize the sales journey from your customer’s perspective - for the astonishing price of free, with a paid version that adds even more valuable features.

6) Lead Generation Apps

Lead generation is a never-ending task for real estate agents. Apps that incorporate AI features can help you stay up-to-date and deliver an excellent customer experience. Among the top lead-generation apps for real estate is kvCORE. This platform pairs lead generation with CRM to connect with buyers and sellers on social media, providing those potential customers with targeted information to lead them into real estate sales.

Take a look at Structurely as well, which takes the concept of chatbots to a new level. The AI behind “Aisa,” Structurely’s Artificial Intelligence Sales Agent, handles lead qualification when you’re not in the office and connects smoothly with top CRM platforms.

Zillow Premier Agent also puts a lot of lead-generating power into your hands, in part because Zillow is such a trusted site nationwide, with more than 70 million buyers and sellers using it monthly. When you become a Zillow Premier Agent, prospective buyers move directly from your listings to you, funneling leads directly into your pocket. You can also advertise on other agents’ listings to generate even more leads.

7) Marketing Apps

If your prospective customers never see the properties you’re listing, your real estate business is likely to flounder. Marketing online requires more than an ad on your website and the MLS. That’s why marketing apps like Marketing 360 are so helpful. Harness the power of marketing automation for email marketing, lead generation & website management.

Do you come across well in person, but find it hard to connect with people via email or on your website? If your personality shines through your presentations more than through your prose, check out BombBomb. This video marketing app makes it easy to create videos that let you shine through and connect with leads via text or email. Lead capture and analytics capabilities make this app a must-have.

8) Real Estate Office and Property Management Software

Your schedule changes constantly, so having an appointment-setting app you can count on is vital. Brokermint is a top-of-the-line app that integrates smoothly with QuickBooks as well as with standard MLS and CRM software to track your listings and commissions and to manage all transactions.

Property management requires a lot of back and forth between you and your team. Cut down on email and meetings with the real estate tracking tool, which helps you track leasing details, maintenance requests, owner communication, and renovation, with information shared between your team so everyone is on the same page.

9) Mapping Software

Real estate buyers want accurate information about what they’re buying, including information about the plot of land they’re looking at. Check out the mapping platform LandVision that provides detailed data in map form, including:

  • Parcel boundaries
  • School zones
  • Natural hazards
  • Demographic information
  • Zoning information

When you provide this comprehensive and valuable information to your clients, you’re helping them make well-informed decisions - something savvy real estate investors and buyers appreciate.

10) Accounting Software

QuickBooks Online is a lifesaver to many real estate agents because of how easily it lets you track and manage expenses, revenue streams, cash flow, invoices and much more. The ability to add custom fields within the software lets you track properties and manage crucial information. Create fields to keep information including appraisal value, current and market rents, receivables, lease holder data, maintenance costs, and more all at the tips of your fingers.

Other types of apps that can help you as a real estate agent include mobile document-scanning apps that help you transfer documents among interested parties even when you’re away from the office, as well as appointment-scheduling apps to keep you on top of your busy days. If you’re self-employed, take a look at QuickBooks Self-Employed to track your mileage and scan receipts.

Many useful apps integrate with QuickBooks to streamline your workday and advance your career, making QuickBooks the best real estate accounting software. With helpful software and apps like these, you can maximize your productivity while keeping your clients and leads in the loop.

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