What type of consumer is your target customer? Do they shop every day or only occasionally? Do they do a lot of research or are they impulse buyers? Understanding what type of consumer your business targets can help to understand their buying behaviour. The more you understand what drives your customer to make a purchase, the more you understand how to connect with them emotionally on your website or through your storefront. Additionally, consumers that connect emotionally go beyond price when making a purchase decision. These loyal customers don’t mind spending more for your product. They also provide excellent referrals to friends and family. This is why it’s worth understanding what makes your target customer checkmark. What drives their behaviour? How can you use that knowledge to increase your profitability?
In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.