For many brick-and-mortar shops, diversifying revenue streams means putting products and services on an online marketplace. Over a quarter of small businesses are choosing to sell more products and services online this year, according to a recent QuickBooks survey. 94% say the coronavirus has influenced this change.
Many were forced to close their physical doors while their consumers sheltered in place. Others had to rethink their business offerings and processes to fit an e-commerce-driven world. That includes opening an online shop and accepting digital payments or other payment methods.
The same QuickBooks survey found that 87% of small businesses opening within the next year will be primarily online, or a combination of online and in-person. Experts believe this rapid shift to e-commerce is going to stick.
If your store is already online, embracing e-commerce means putting more time into your site’s quality so shoppers have a seamless shopping experience. It might mean running sales on social media or finding new ways to market your products while being mindful of global conversations. It could also prompt you to form new partnerships and make your products available on multiple sites. If e-commerce is new to you, here are five steps to help you get started.
Learn more about setting up your business for online sales in the QuickBooks Start Your Business series: