2. Ask for an introduction
Let’s say you’ve found an angel investor you’re interested in approaching. Look them up on LinkedIn (even if that’s not where you found them) to see if you have any common connections or contacts.
If you do, reach out to one of those shared connections and ask if they’re willing to make a brief introduction. Warm outreach is always better than going in totally cold, and it’ll increase the chances that your email actually gets read by that prospective investor.
Not sure how to ask for an introduction? It doesn’t need to be anything too complex. Here’s a simple template you can use:
Hey [Contact Name],
I hope you’re doing well!
I’m starting [Business Name], which [products or services you provide/problem you solve]. I’m in the process of looking for angel investors, and as I was perusing LinkedIn, I saw that you’re connected with [Potential Investor Name].
Would you be willing to make an introduction? No pressure, but I figured it never hurts to ask!
Let me know how I can return the favour,
[Your Name]