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The Growth Gap Report


This study uncovers a major opportunity for Canadian economic prosperity: small and mid-sized businesses can achieve up to 49% more revenue growth by closing the divide between ambition and execution.


Intuit QuickBooks, in conjunction with Dr Chris Brauer of Goldsmiths, University of London and Symmetry Research, today released new research revealing the hidden growth potential of Canada’s small and medium-sized business (SMB) economy.

The study, The Growth Gap, uncovers a major opportunity for Canadian economic prosperity: small and mid-sized businesses can achieve up to 49% more revenue growth by closing the divide between ambition and execution.

For the average SMB, this “Growth Gap” of unrealized potential equates to at least CA$178,000 in annual revenue left on the table, rising to CA$680,000 for mid-sized businesses.

According to the research, AI stands out as the “Great Rebalancer”, helping business leaders reclaim time, clarity and capacity to focus on what drives growth.

Download the full report below.

The Growth Gap Report

Gaining the readiness advantage: How SMBs in Canada turn ambition into sustainable growth


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