Desktop vs Online Pricing and Features???

So let me get this straight, Inuit has failed to support desktop versions going further, so why is my yearly subscription now $650 for desktop versions, yet Quickbooks online is now only $40/month $480/year and I can have up to 3 users and access to my online store.

Currently I have to use a separate program to sync online store to my desktop version, $1380/year. This is very irritating as a business owner and feels like a complete scam and collection of user data and business data, to migrate or push users to move to online versions. Please advise!