3. Tell a Good Story
“When you’re trying to influence, persuade, or convince people, nothing is more powerful than a good story,” according to Donna Cravotta, CEO of Social Sage PR.
“People don’t buy what you do, they buy why you do it,” says Simon Sinek, speaker and author of Start With Why: How Great Leaders Inspire Everyone to Take Action. Your story and your passion make you stand out in a crowd and help you connect with like-minded people, the kind of people who will support you even when times are tough.
For example, some rewards-based campaigns have been so successful that the company has been unable to keep up with manufacturing demands for the product. Such was the case with Pebbles Watch, which raised 100 times its goal of $100,000 in 2012. Its campaign went viral, raising $10 million. A huge backlash resulted when Pebble couldn’t manufacture enough watches to fulfill its rewards commitment in a reasonable timeframe. They recuperated (not all companies do) and this year raised $20 million through a rewards campaign on Kickstarter. Their goal was $500,000.
Investors and funders want to find people who are aligned with their beliefs and values. The story behind your “why” is what hooks them. Paint a picture of the dream, the vision of where you’re going. Investors want to know why you and your team are the right people for their investment.
Tell your story in a clear, engaging manner that allows people to feel your excitement and makes them want to become part of it.