How To Use Social Media for Marketing
When it comes to using social media for your small business, you should first set out a strategy or process to define how you can best use these platforms to your benefit. Social sites can offer more than just a place to post your content.
You can connect with your customers on a personal level, find out what they are saying about your brand, and determine where your business can improve its outreach, as well as its products and services. Such benefits are a result of a successful social media marketing plan.
To set out a social media marketing campaign, you should first ask yourself these three questions:
- What are your main goals for using social sites? How can these platforms help you achieve whatever it is you have set out to do. Are you trying to boost brand awareness, drive traffic to your site, or improve your customer support and overall experience?
- Which social media platforms will you use to further these goals? Social curation and management is a never-ending task. With so many platforms out there, you could become overwhelmed with work if you try and use them all at the same time. Consider which platforms your target audience and core customer group use, and start there. Choose only a few sites to get going, and once you have a hang of it, you can begin expanding your platform outreach.
- What voice and content do you want to send out to the world? You will want to think hard about what kind of voice your brand speaks with and the content you want to produce for users and customers. This is where marketing personas can come in handy. Create a profile of a fake customer that you believe is your target audience, then determine what type of content you think will catch their eye and keep them engaged with your business.
Once you’ve given thought to these questions and determined where and how you will place your energy to reach your social media marketing goals, you can get your social media campaign underway. Now is the time to create your accounts online for the platforms you wish to target.
If you have previously created a social account for your business, but it has been left unattended, no need to worry too much about it, the best time to get back into action is now.