In the last two decades, social media has forever changed the face of marketing. On any given day of the year, there are over 3.5 billion social media users globally. That’s almost half of the world’s population! With such high engagement online, it is advantageous for businesses to shift some of their marketing efforts and presence to these online platforms.
When done right, social media marketing can make a world of difference for your small business. It is in you and your business’ best interest to harness the power of Facebook, Twitter, Instagram, and the various other social media platforms at your fingertips.
Here’s why you should use social media for business and the benefits that await you when you do.