Google is the world’s most used search engine. In 2019, Google was also the world’s most visited website, with over 62.19 billion visits, boasting 3.5 billion searches a day. That’s over 40,000 search queries every second. With such a large user base, it is no surprise that businesses turn to Google for their advertising needs.
The importance of online advertising for small businesses is insurmountable in this day and age. Modern technology has given companies the tools to reach a greater number of potential customers than ever before.
As a small business owner, it can be advantageous to use these search engines and Google AdWords to reach these potential customers and promote your products or services. Here’s how your small business can use Google AdWords to increase search viability and improve sales.