Why is Email Marketing Important?
Since email is the number one form of communication in Canada, and possibly the world, it offers the easiest way to connect and communicate with customers- past, present, and future. This communication form doesn’t require you to contact each person individually as telephone calls do. You can use automated software to send out thousands upon thousands of personalized emails all at the same time. Therefore, email marketing affords a relatively low-effort way to reach all types of customers, with the highest return.
Using email marketing software also affords you the ability to analyze the statistics of your email marketing campaigns- such as who opened your messages, what type of customer responded or clicked through to your site, and how well your content converts into sales.
However, getting your emails into potential customers’ inboxes is one thing, you still need to create quality content to get them to open and interact with your emails. To do that, you need a strong marketing email strategy.