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Join nowWhen I have written business plans, I borrowed an idea I learned during a brief stint at a literary agency. When writing a non-fiction book, most publishers want to see a proposal (not a written manuscript yet), and one of the biggest sections in the proposal is "Competition Evaluation" or, why are you writing another book about diets, happiness, child rearing, etc.??
Forcing yourself to look hard at the similar competition and describe WHY you're different, WHAT you'll add to a crowded market, HOW you'll fill a particular niche, and WHO will this speak to who isn't already being addressed, and the WHEN being why is this imporant at this specific point in time, really forces you to understand your business, the market and your customer. I found it a great place to start.