Love that, @Peter_G_Stone! Business goals should be Specific, Measurable, Attainable, Relevant, and Time-Based.

I think of all these parameters, Relevance is the toughest to determine. Benchmarks in annual revenue, sales volume, etc. - these are all worthy goals for different businesses at different stages of development. It's all about knowing where your business is going and have a plan for getting there.

So, a business plan is a set of long-term goals made up of a bunch of SMART shorter-term benchmarks along the way. How do you go about playing the long game?