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I see how unexpected changes in pricing can be concerning, and I’m here to help provide clarity, fleecewood.
Starting July 1, 2025, Intuit implemented a price increase for QuickBooks Online products, including Simple Start, Essentials, Plus, and Advanced plans. These updates reflect enhancements, added features, and planned innovations that aim to improve the platform and offer a more integrated product experience.
If your subscription started with a promotional discount, the price will automatically change to the standard rate when the promotion ends.
QuickBooks also applies sales tax to the base subscription price in some locations, which can also contribute to the change.
For reference, please review the image below for a breakdown of the new pricing changes effective July 1, 2025.
If you’re still unsure why your fee increased or have questions regarding your subscription, you can contact our Live Support team. They will provide clarification on whether your subscription was affected by the July 2025 price change, an expired promotion, or other factors.
You can also visit this article for more detailed information regarding pricing adjustments: Announcing upcoming changes to QuickBooks pricing.
This thread is always available for any additional questions or concerns about your account. My team and I are here to assist you.
